'The battle of the serums' collab x Bloom Magazine


To be completely transparent, the variety and multitude of serums is enough for one to revert back to the 90’s trend of using soap as a cleanser. {insert sick emoji here} Lucky for you, I have compiled a simple break down of what I believe are the four #skinchanging serums you need to upgrade your skincare routine.

Skin < serum Facial serums are lightweight in texture and glide on your skin like a duck to water. They contain a higher concentration of active ingredients (such as hyaluronic acid and vitamin c) that your standard facial moisturiser just cannot match up to. Highly effective, facial serums are commonly used to target specific skin concerns such as acne, inflammation, and premature aging. Serums are designed to work in harmony with each other; they are typically thinner than your average moisturiser, which is aimed to encourage the use of layering the serums to reach its full effectiveness. It is noticeable that serums come in a variety of textures and formulas, more commonly in an oil and gel-based consistency, to achieve the optimal dreamy skin!

Vitamin A (retinol) Retinol is a derivative of Vitamin A; essential for good vision, maintaining a healthy immune system and cell growth, but what can it do for our skin? Used regularly in your skin routine, this can help with cell turnover, increasing collagen and elastic production, preventing collagen loss, firming, hydrating, and plumping the skin. Phew. The initial benefits are to target premature ageing, as well as rejuvenating and smoothing the appearance and texture of your skin. I mentioned previously how effective it can be to layer serums however, retinol (specifically) should not be mixed with vitamin c, benzoyl peroxide of AHA/BHA acids. This is due to the above products containing exfoliants which can dry out the skin, causing further irritation if you are already using retinol. Retinol is recommended to be used in your PM routine as the sun’s UV rays can negatively affect the skin and due to its’ anti-ageing qualities, the prime time to use this is in the evening so your skin can restore and repair itself whilst you sleep! I knew the phrase, ‘beauty sleep’ came from somewhere… Tip: It is vital to build up a tolerance depending on the strength of retinol you are using. Start off by applying a pea-sized amount once/twice a week and gradually increase over time in your PM routine. *Always remember to moisturise afterwards.

Hyaluronic acid Unless you are a hydrated, skin plumped goddess, we could all do with something that retains hydration and keep our skin looking plump all day long! Hyaluronic helps to increase our skins moisture barrier and reduce the appearance of fine lines and wrinkles by keeping our skin looking plump and fresh. When you apply a hyaluronic acid serum, your skin acts like a sponge by attracting moisture to boost hydration on the surface of our skin. Face serums designed to hydrate {like hyaluronic) work in unison with your moisturiser to amplify its’ hydrating qualities. It works by penetrating deep into our pores to deliver an extra layer of hydration, which is locked in by our moisturiser. Hyaluronic works so well with other serums, especially those with anti-ageing qualities such as retinol, glycolic acid, and vitamin c. Using these products in conjunction with each other is a great addition because they do not overwork the skin instead, it nourishes our skin by creating a moisture barrier and allowing the skin to heal. Tip: You can use hyaluronic daily, even twice a day and in conjunction with other serums. A hyaluronic facial mist is great to use in the morning to help refresh and awaken your skin!


Salicylic acid If you are lucky enough to be within the 99.9% of us who struggle with breakouts and acne, you need to introduce salicylic acid into your routine ASAP! Salicylic acid works by loosening and breaking apart the cells in the outer layers of the skin. It encourages exfoliation of skin and unclogging of pores, whilst helping to achieve a deeper clean. It is formulated with small molecules that dive deep into the skin and delivers potent active ingredients that are ensured to get the job done. As well as acne-fighting agencies, salicylic helps to tighten skin, absorb excess oil, combat redness and irritation and, gently removes any build up of dead skin cells. Serums are designed to prevent breakouts before they even come to light so even if you have not got spots, it is still an essential serum to use to make sure your pores are clean from the nasties!

Vitamin C The last but certainly not the least. I quite literally put Vitamin C on a pedestal. It is a super powerful antioxidant that protects your skin cells from damaging free radicals that are caused by UV exposure. The benefits are endless from promoting collagen production, diminishing fine lines and wrinkles, as well as getting rid of dead skin cells, leaving you with a brighter and even complexion. Win win! It acts as a brightening agent that improves the appearance of dull skin by giving you an even and brighter complexion. Go get your glow, girl! So there we have it! Thankfully, there’s a face serum out there for everyone, no matter what your skin concerns may be and hopefully, this has helped to distinguish the perfect one for you!



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