Branding: why is it important for your business?

Updated: Feb 11

krafty trade logo

Collaboration piece for: 'Krafty Trade' Branding is defined as a marketing tool in which a company creates their name, design or logo that identifies and symbolises what the company offers. Branding your company has many benefits both from a customer’s perspective but also your competition; it helps to distinguish your product or service and differentiate it from other businesses, as well as helping to make a memorable {first} impression on your target consumer.

Branding links your name, logo, online presence, product, or service. The aim of your brand is to be a clear representation of who you are, what your business is offering and how you wish to be seen.

Your branding is essentially the ‘face’ of your company. It is your {instant} recognisable logo, captivating business name or distinguishable colours. It is how your business becomes known to your consumers through identifiable, memorable traits.

Branding unites and combines all aspects of your business together; if your marketing and content is consistent through all media platforms, who you are as a business will be clear to your consumers and competitors thus, making you stand out from the crowd.

As much as branding helps to grow your business, it also helps to protect you from your competitors. Your brand is the identity customers become familiar with and put their trust into, it is how you are going to make a difference in leaving a lasting impression on your customers. Gabriela Rodriguez

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